The legend of NOËL

Established in 1883 by Madame Noël, NOËL was rue de Vaugirard, a stone’s throw from the Luxembourg Gardens, specialized in lace.

Madame Noël was soon joined by her son, Edouard-Louis Noël. In 1907, the young man married Jeanne Boulet, a seamstress employed by his mother. It was their union that would produce the celebrated "NOËL style". In 1910, Noël business specialized definitively in hand embroidery, creating a style reminiscent of the 18th century. Edouard-Louis Noël revived the net lace and invented the famous " NOËL lockstitch". Meanwhile, his wife Jeanne proved an exceptional creative talent, designing and producing countless motifs. It was at this time that the first of the company's 13,000 designs took shape.

The company’s golden age came in the 1920s and 1930s. NOËL moved to rue La Boétie and opened outlets in many of the smartest resorts, including Deauville, Trouville, Dinard, Cannes and Biarritz. No society hostess would be without her NOËL table linen, which was also a feature of the dinners given at the Elysee Palace or Versailles by the French President. In New York, Helena Rubinstein and Mrs. Henry Ford put the finishing touch to their receptions with NOËL's admirable tablecloths.

When Edouard Noël died in 1946, his wife continued his work with the help of her two daughters. Elegant hostesses the world over still flocked to NOËL, and the company embroidered the cradle linen for Prince Charles of England.

NOËL changed hands in the 1980s, and in 1992, Adeline Dieudonné acquired the company and brings back the brand while remaining true to its tradition of quality and exclusivity.

The one and only NOËL boutique now established on place d'Iéna is the ambassador for a name which, in the world of luxury, is synonymous with the finest embroidery.

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